The last week has been a nightmare for Australian influencer Anna Paul, after her meet and greet events with clothing brand STAX last week came under fire. Celebrating her new clothing launch with STAX, Paul held several meet and greet events in Sydney, Melbourne and Perth which have left fans majorly disappointed after their lack […]
Despite multiple calls for his resignation in the wake of the revelation about his secret ministry appointments, it is still possible that Scott Morrison will survive the fallout from his latest scandal. Questions over Mr Morrison’s future have been mounting after shocking revelations he secretly assigned himself as minister to five portfolios, including health, finance, […]
From events, celebrity endorsements, influencers, and social media to most recently, storytelling – there has and always will be trends in the public relations and marketing industries. For years we have been told that story telling is the future of PR and marketing, but as the majority of the industry catches up and realigns their […]
In case you missed it, the Manly Sea Eagles NRL team made headlines this week following the release of their new Pride Jersey, which features a rainbow strip in support of the LGBTQIA+ community. The jersey was met with backlash shortly after its announcement, with seven team players refusing to wear it due to their […]
What is a PR campaign? PR campaigns are largely driven by media relations, which are key to ensuring ongoing editorial and other media coverage. They can also encompass events, activations, stunts, influencers, social media and more. Whether you’re introducing new products, discussing initiatives, or promoting a new ambassador, media relations is the key aspect of […]
TikTok has quickly become one of the most popular social media platforms, with over 1 billion monthly active users, and it’s a great way to connect with your target audience and build brand awareness. In this blog post, we’ll discuss TikTok marketing strategy and show you how to make the most of this powerful platform. […]
This week saw The Project hosts hit with criticism once again and an unfolding Fyre Fest 2.0 at Splendour in the Grass. What do The Project and a member of One Direction have in common? Endless news stories. Louis Tomlinson, one of the more outspoken members of the band, was on The Project this Wednesday […]
What is a press release? A press release, also known as a media release, is a written document that is distributed to the media or broadcast widely about something newsworthy in order to generate media coverage. It is an important component of the media industry since it gives a story recognition, awareness, and a means […]
This week has shown no mercy with non-stop influencer drama, questions around feel-good social content, and yet another price hike as the cost-of-living rises. Let’s dive in, shall we? In case you missed it Tammy Hembrow had her 3rd child, Posy, last month. Posting a revealing post-partum shot to her Instagram, many congratulated […]
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