What is a PR campaign? PR campaigns are largely driven by media relations, which are key to ensuring ongoing editorial and other media coverage. They can also encompass events, activations, stunts, influencers, social media and more. Whether you’re introducing new products, discussing initiatives, or promoting a new ambassador, media relations is the key aspect of […]
TikTok has quickly become one of the most popular social media platforms, with over 1 billion monthly active users, and it’s a great way to connect with your target audience and build brand awareness. In this blog post, we’ll discuss TikTok marketing strategy and show you how to make the most of this powerful platform. […]
This week saw The Project hosts hit with criticism once again and an unfolding Fyre Fest 2.0 at Splendour in the Grass. What do The Project and a member of One Direction have in common? Endless news stories. Louis Tomlinson, one of the more outspoken members of the band, was on The Project this Wednesday […]
What is a press release? A press release, also known as a media release, is a written document that is distributed to the media or broadcast widely about something newsworthy in order to generate media coverage. It is an important component of the media industry since it gives a story recognition, awareness, and a means […]
This week has shown no mercy with non-stop influencer drama, questions around feel-good social content, and yet another price hike as the cost-of-living rises. Let’s dive in, shall we? In case you missed it Tammy Hembrow had her 3rd child, Posy, last month. Posting a revealing post-partum shot to her Instagram, many congratulated […]
As cost-of-living pressures intensify, Australians are tightening their belts, but experts warn buying cheaper alternatives often comes at a high price. The rise of fast fashion over the past decade has seen an influx of high-end looks at affordable prices as popular brands flood the market, but mass-produced designs may be harming the environment. […]
The 62nd annual Logies Awards was certainly an eventful night in television after 2 years of cancelled events, keeping public relations professionals like us on our toes! From Lisa Wilkinson’s infamous speech sparking a court trial to be postponed to the MAFS cast being barred from the ballroom, it was truly a huge night […]
Gather the PR troops! There is some damage control to do this week at a certain Sydney media outlet. The situation Sydney Morning Herald (SMH) has been accused of allegedly pressuring Australian actress, Rebel Wilson, to ‘come out’ in sharing her new relationship status. Last Thursday, Wilson revealed she was in a relationship with […]
The last few days have been busy for the Public Relations world. Both globally and on home soil, we are seeing PR disasters and successes. On Aussie shores, the Albanese Government has broken records with its new ministry. The Labor Government has not only created a culturally diverse frontbench but set the record with […]
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