Close Comfort appoints InsideOut PR to its public relations account
Sydney PR agency InsideOut has won the public relations account for Australian technology brand, Close Comfort. The appointment follows the agency working on a project to launch the brand into the Australian market in 2017. For more information head to Mumbrella.com.au
Starting a New Job in an Even Newer Environment
Everyone will start a new job at some point in their life. It can be an exciting yet nerve wrecking experience. Starting a new job in a completely different city, however, is a whole new story. This past September, I packed up my bags and moved to Sydney from Dublin. It was something I had […]
2019’s PR Sins and Wins
Slip-ups to scandals through to downright shameful acts, 2019 fielded an avalanche of these headlines that dominated our media. The year kicked off with a little de ja vu and a catastrophic typo that would leave most marketers to call it time on their career. Sydney commenced its fireworks celebrations announcing the wrong year. No, […]
How to grow your influencer profile
Growing your influencer profile is an ambitious and exciting process, however, it can also be quite overwhelming if you don’t know where to start. We like to think we’ve helped a few of our own talent increase theirs, so here are some of our top tips to get you on the right path. Starting out […]
Behind the scenes of Interning
University is considered a valuable resource that helps us become better equipped and develops our skills for the professional world. However, my experience as both a student and intern has shown me that sometimes what you learn on the job cannot be taught in class. The label ‘intern’ tends to be stereotyped and associated with […]
Oversharing on social media
It seems like every other week a well-known personality takes to social media with damning repercussions, earlier this month footballer, Israel Folau became the latest, following his homophobic slur which saw him lose fans, the respect of many of his peers and most likely his footy career. Many others have come before him, who can […]
Work & Personality Types – finding the right strategy
At the beginning of last year I attended an account management boot camp. I believe you should never stop learning and really enjoy attending courses like this to learn more about the different roles within PR. One topic that really struck me was the different personality types you will encounter in the industry (not just […]
Oscars 2019 – Perfect Public Relations Platform
As a PR agency in Sydney – we love a viral activation. What better PR platform than a world stage to stir up controversy and stunts. The ultimate star-studded event secures maximum reach through celebrity social profiles and global media exposure. Over the years events like these have formed the basis for international headlines – […]
Grow your brand without blowing the budget
The top three search terms on Google for ‘growing a brand…’ are: on Instagram, online & on social media. The benefits of influencer marketing are real and growing! If you haven’t already jumped on the influencer marketing train, you should be buying a ticket today – here’s why: Influencer marketing content delivers 11x higher ROI […]
