Close Comfort appoints InsideOut PR to its public relations account
For more information head to Mumbrella.com.au
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What is Media Monitoring and How Does It Work?
We live in the information age. With 24/7 access to news and information, staying informed about what’s being said across various media channels is more important than ever. Knowledge and understanding are two of the most powerful tools any professional can harness. That’s why media monitoring is an increasingly vital piece of the PR puzzle. […]
Work & Personality Types – finding the right strategy
At the beginning of last year I attended an account management boot camp. I believe you should never stop learning and really enjoy attending courses like this to learn more about the different roles within PR. One topic that really struck me was the different personality types you will encounter in the industry (not just […]
Social Media Management: Who and Why?
These days, there are a number of agencies challenging each other over the management of social media. From the marketing department, to the advertising, to the public relations department, it seems the lines between who is responsible has significantly blurred. Each of these departments, however, have unique specialisations and to clear up the confusion […]
