IN THE NEWS THIS WEEK: Sam Frost’s Vax drama continues
Media personality Sam Frost has announced via Instagram this week that she will be fully vaccinated by mid-to-late February. This comes after Frost received significant backlash after revealing on Instagram she was unvaccinated, feeling there was “a lot of segregation” and “harsh judgement” directed towards those who wished not to be vaccinated. Frost is […]
EXPERT COMMENT: Facebook’s rebrand to Meta could be doomed to fail
Facebook has been plagued by seemingly endless scandals – and experts believe the company’s major rebranding announcement could end up being yet another fail for the social media juggernaut. On Friday morning, Facebook announced at its annual Connect conference that it would be changing its company name to Meta. “Right now, our brand is […]
IN THE NEWS THIS WEEK: Fashionable cut-out dresses violate The Everest’s dress code
For the 10,000 lucky racegoers heading to Royal Randwick for The Everest on Saturday, it will be the first time they have had to make a decision on what to wear in three months — but some have been warned that not anything goes. Daring cut-out dresses may be all the rage on the catwalks […]
Expert comment: NSW Premier Gladys Berejiklian resigns over ICAC investigation
At a press conference on August 10, NSW Premier Gladys Berejiklian was characteristically resolute. The daily Covid-19 update had been thrown off course with legitimate questions by ABC reporter Paul Farrell who wanted answers about the scandal that today forced her resignation. He asked her once about her alleged involvement in a $5.5 million grant […]
IN THE NEWS THIS WEEK: A PR Round Up!
Well, if there was ever a week not to be an Aussie influencer or public figure… it’s most likely this one! The past week has seen a range of the country’s celebrities and public figures thrust into scandals in turn experiencing heaps of public backlash. From Nadia Bartel’s white powder video, Scott Morrisons Father Day […]
Expert Comment: Channel 7 investigating star reporter’s racist post
Channel 7 is investigating a racist post shared on social media by 7News reporter Georgia Love this week, months after the network’s CEO took a stand against racism. A source told Confidential that the network is reviewing the incident and “taking the matter seriously”. On Monday, former Bachelorette Love issued a grovelling apology after backlash […]
Expert Comment: Big problem facing NSW Premier as state battles exploding case numbers and lockdown fatigue
Just a few short months ago, NSW Premier Gladys Berejiklian was riding high. Her state had escaped the fate of Daniel Andrews’ Victoria, with residents living relatively normal lives as Covid ravaged Victoria and plunged Melburnians into a gruelling, seemingly endless lockdown. In fact, NSW had sailed through the pandemic so successfully Ms Berejiklian was […]
EXPERT COMMENT: Top 5 beauty influencers revealed amid online pandemic boom
With millions of Aussies stuck at home during lockdown, social media has never been more popular. From Tik Tok to Twitter, the online space helps people stay informed and connected and one particular market that’s capitalising on our frequent scrolling is the online beauty business. With estimates valued at an eye-watering $7.7 billion, according to […]
In The News This Week: Red Bull’s PR stunt makes history
It’s no secret that Red Bull has largely built its reputation on outrageous and impressive marketing and PR stunts. Almost a decade ago in 2012, skydiver Felix Baumgartner jumped from the edge of space breaking the sound barrier and two world records. This week however, Red Bull’s most recent stunt in Ukraine has left people […]
