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IN THE NEWS THIS WEEK: ‘Hot vax summer’, world trip edition

With the global attitude towards the pandemic largely becoming “let’s learnt to live with it” – vaccination campaigns have rolled out over the past 8 months, with the UK leading the way and Australia one of the last nations to get on board. Whether our government thought we were no longer at risk, or whether […]

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IN THE NEWS THIS WEEK: Simone Biles puts mental health first at Tokyo Olympics to come back stronger than ever.

This week, the worlds most decorated Olympic gymnast Simone Biles made a come-back like no other after shocking the world for pulling out of the Womens team all-around final at the 2020 Tokyo Games, due to her mental health struggles. From being born to a mother who suffered from alcohol and drug addiction to being a […]

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IN THE NEWS THIS WEEK: 7News headline creates major backlash

No matter where  in the world you are, you’ve probably heard the term “It’s coming home” over the past few weeks. For England however, their defeat to Italy in a nail-biting UEFA Euro 2021 Final meant otherwise. In a dramatic penalty shoot-out giving Italy the lead to take the crown, three England players Bukayo Saka, […]

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IN THE NEWS THIS WEEK: The NRL faces it’s biggest upset of the season yet

With footy season in full swing, we have the pleasure of hunky footy boys gracing our TV screens! This week however as New South Wales persevered in lockdown as the highly contagious Delta strain continues to run rampant throughout the state, some of the NRL’s top footy players have added to the chaos for all […]

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IN THE NEWS THIS WEEK: The Britney Spears’ story has reached a conclusion.

Whether you have been following or not the #FreeBritney movement is all we have been able to hear about over the past week. Strap yourselves in as this wild rollercoaster of a story just came to a conclusion… sort of! To add a little background to the story, in 2008 Britney Spears was placed into […]

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Expert PR Comment: Channel 9 slammed for “all white” Covid vaccine ad

Channel 9 has been criticised over a new Covid-19 vaccine advertisement that features all white talent. The TV promo, which is designed to encourage people to get vaccinated, fell flat with viewers on Tuesday due to its lack of diversity. Led by The Block’s Scott Cam, the advertisement titled “This is our shot” with the […]

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IN THE NEWS THIS WEEK: A PR Round Up!

Bachelorette. You may know her from the infamous Honey Badgers’ season of the Bachelor back in 2018, and this year Brooke Blurton is back with a bang making  history as the first openly bisexual lead of Australia’s Bachelorette. Blurton will also be the first indigenous Australian to lead the franchise and if this wasn’t already […]

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Expert Comment: NRL and AFL scandals: Devastating toll on Aussie sport

When you hear of another footy player becoming involved in a scandal it’s easy to just shake your head in disbelief. Often this disbelief is not caused by the criminal or salacious acts, even though they are themselves seriously concerning, but disbelief at the fact yet another star has become embroiled in a scandal. The list of […]

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IN THE NEWS THIS WEEK: Instagram for kids? What the Zuck!

Earlier this year, Facebook announced plans to build a modified version of Instagram aimed at children < 13 years old. Millions of parents were outraged at this, and they’re not the only ones. US attorneys general from across 44 states and territories have come together to urge the social media giant to abandon the plans. […]

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