As we look to the year ahead and begin to immerse ourselves in new strategies and market trends, it’s evident that influencer marketing has become one of the biggest trends in digital media over the last few years. With over 92% of marketers who used influencer marketing in 2017 finding it to be effective, we […]
It certainly was a good news day when headlines broke confirming that Aussie favourite, Violet Crumble, would receive a new lease on life after an acquisition from Nestle by fourth-generation confectionery business, Robern Menz. The purple and gold branding, the crackling of the packet and memories of being passed a cube where the edges of […]
While the Australian media landscape might not have the same level of outrageous scandals as Hollywood, we’re certainly no stranger to a media whirlwind. Below we take a closer look at some of the key stories that captured the attention of the nation and dominated the headlines this year. Same-Sex Marriage Debate There was no […]
Reality TV is not new, it’s been around for decades – who can forget Perfect Match? However the medium became more prominent and diverse with shows that delivered mass audiences in their initial series from Masterchef to Big Brother – which saw the rise in branded content and average audiences hitting 1.5 million when they […]
The enchantment of Hollywood has been shattered in the wake of accusations of Harvey Weinstein’s reprehensible conduct. As revelations continue to unfold, his glory years as one of Hollywood’s most powerful has derailed and his public profile irreversibly damaged. What’s most intriguing is that his own actions has cast a shadow into the image of […]
As a publicist of more than ten years, one of my pet peeves is when brands question putting their money into PR, but are happy to pour money into advertising. A lot of their time it’s not their fault, as there is a common misconception around publicity versus advertising and the true value of what […]
Whether you’re looking for a job straight out of university or you’ve just landed one, there are a few things you need to know before signing that contract and turning up on day one. If you want to make the best first impression, we’ve got the tips for you. Know what you want So often […]
Every profession deals with prejudices and misconceptions. As an employee of a PR agency I am subjected to misunderstandings of the industry on a regular basis, which is why I have set some time aside to do some PR for PR. Disclaimer: if you think PR means long lunches, flat-lays and free cosmetics, think again. This […]
We are proud to announce InsideOut Public Relations (IOPR) is the appointed Australian PR agency for the international personal air-conditioning company, Close Comfort. Our team will manage all press, publicity, social media and marketing for the multinational. IOPR will be responsible for devising and implementing strategy for the Australian market, product placement, profiling, marketing and […]
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