PR vs ADVERTISING – THE IMPACT OF COVID-19
There’s been so much talk about the communication industry and how it’s changed during COVID-19 – we thought we’d compare the impact of the pandemic on the two key pillars of communications: PR and Advertising. Sharing their experiences are Rachel Demarco, PR/Marketing Manager at InsideOut PR in Sydney; and Alexandra Shiel, Designer at CX Lavender […]
TikTok and the Media Industry
Despite receiving strong backlash over the past few weeks, TikTok remains a popular and important platform for brands within the Australian market as they adapt their marketing strategies. The platform boasts over 1.6 million users within Australia making it one of the fastest growing social media platforms. Many Australians however, including PM Scott Morrison, are […]
Influencer marketing now has an Industry Code of Practice
The Australian Influencer Marketing Council (AIMCO) has released the industry’s first Influencer Marketing Code of Practice, driven by the organisation’s three principals of transparency, best-practice and accountability, and industry leadership. The code provides marketers and creators with guidelines on the legal and recommended procedures behind influencer campaigns, from the vetting process, to contract considerations, advertising […]
The Media Industry post COVID-19
As a PR agency where our days are spent liaising with the media on behalf of our clients, pitching anything non-COVID related has tested our strong media capability. Despite the challenges we have achieved great results, as our sector taking a hit like so many others. Between advertising plummeting and countless lost jobs or forced […]
Inside Out PR adds bedding brand White & Green to its roster
InsideOut PR has won the public relations account for international bedding brand White & Green. The agency will begin work building publicity around White & Green’s Australian launch. Nicole Reaney, director of Inside Out PR, said: “We are thrilled to welcome White & Green to our client roster and assist their international growth here in […]
Why working from home isn’t for everyone
We’ve all heard it – stay home, work from home if you can – COVID-19 has changed almost all aspects of our daily lives, including how we work. But am I the only person who thinks that working from home is not as easy as it’s made out to be and doesn’t work for everyone […]
GLOBAL PANDEMIC – How to Stay Sane
We are all sick of hearing about coronavirus – but here I am with another piece of content for you. Someone said to me the other day – imagine what would happen if social media didn’t exist during this epidemic? Or if the media reported on ANYTHING OTHER THAN coronavirus for a week? Two things: […]
Forget about PR for a moment… let’s talk New Zealand!
Only a three-hour flight from Sydney, a place that seems as though it’s on another planet, a place that will make you say “wow” when you turn every corner; New Zealand, has to be one of the most beautiful places on Earth. My partner and I spotted cheap flights to the land of the long […]
Communications and Operational Tips for Companies to Prepare for the Coronavirus
Like any crisis businesses face, poor communications and operational complacency could make the threat posed by COVID-19 an even greater challenge. How well your company prepares and responds will be judged by employees, customers, suppliers and other stakeholders. Effectively communicating preparedness and making smart operational adjustments are critical for organizations to successfully navigate this or […]
