ITNTW: How much can you control your public image? The Gina Reinhart portrait frenzy
Beloved Australian Indigenous artist, Vincent Namatgira’s most recent work is taking the internet by storm. The Archibald prize winner’s most recent collection featured a series of celebrity portraits, including the likes of Adam Goodes, King Charles and Cathy Freeman, however it was his depiction of infamous mining magnate, Gina Reinhart, that found Namatgira in the […]
ITNTW – Roxy’s Bootcamp: What Went Wrong?
Roxy Jacenko, a well-respected businesswoman and social media personality, recently faced significant backlash after cancelling her ‘Brand Bootcamp’, leaving many fans disappointed. This four-week online course, which aimed to help people build a powerful brand image for their businesses, was set to attract over 7,000 eager attendees. The major appeal of the bootcamp was the […]
ITNTW: Let’s get political – The artists connecting with their audiences through activism
Artists have been at the forefront of political movements for decades, many becoming faces and activists for progressive campaigns. This activism, however, can be a tricky platform to balance, and if done incorrectly can be detrimental to the career of the musician. In a time of heightened political tensions across the world, we have […]
ITNTW: The celebrities & designers that met the Met requirements
The Met Gala is the night of nights for celebrity high fashion. Held on the first Monday of May each year, hundreds of A-listers head to New York City’s Metropolitan Museum of Art dressed extravagantly in themed gowns and suits. Raising money for the Museum’s costume institute, this year’s theme was titled “Garden of […]
ITNTW: Coachella – the ultimate PR playground
The last two weekends saw thousands of music lovers, influencers and A-list celebrities head to the Californian desert to partake in one of the most anticipated music events of the year, Coachella. This year saw Lana Del Rey headlining alongside Tyler, the Creator and Doja Cat. Aussie DJ Dom Dolla was also a crowd-favourite amongst […]
ITNTW: DRESS TO MAKE IT IN THE PRESS
Has method dressing become the ultimate PR tactic? It’s no secret that the press love a celebrity red carpet event. Whether it’s the Oscars or the BRITS, news sites are flooded with “best dressed” articles showcasing the hottest celeb looks styled by the world’s most exclusive designers. But with hundreds of celebrities attending these events […]
INTNTW: Let Them Run – Social Run Clubs are the New Brand Events
Run clubs are surging in popularity around Australia. As always, brands and their scheming marketing team are never lacking on the upcoming trends, and are pacing the run clubs with their products and services to gain exposure in this evolving community. Marathon popularity is growing across the nation, with the Sydney Marathon soon to become […]
ITNTW: The best April fools stunts from 2024
Once again it’s that time of year that brands head to social media to confuse their consumers with weird and wacky advertisements all in the name of April Fools. From food and drink to government organisations, here are some of our favourite creative pranks from this year. Subway’s Footlong Fairy Bread Well known for their […]
What Is A PR Crisis and How To Handle It
A PR crisis is a bit like a tin of baked beans: it’s exactly what the name states. A PR crisis, regardless of your PR skillset, isn’t something you want for a brand, but sometimes they feel inevitable. These days, with the ubiquity of social media and the speed at which a public relations crisis […]
