IN THE NEWS THIS WEEK: Coca-Cola ditch their logo
Coca-Cola in the UK have launched a new campaign this week in the wake of 2020, ‘Open to Better’ which is an attempt to “inspire people to find hope and optimism in the new year”. The limited-edition packaging for the beverages will feature a range of different resolutions to encourage consumers to reflect on the […]
IN THE NEWS THIS WEEK: Can Coon Cheese get any Cheddar than this?
You know what they say… sweet dreams are made of cheese… and this week iconic Aussie brand Coon Cheese proved just that by revealing their new name. Coon Cheese’s parent company Saputo revealed this week that as of July 2021, the famous cheese will be known as Cheers Cheese. In the wake of the Black […]
From Pete Evans and Ellen DeGeneres to Meghan Markle, these were 2020’s biggest PR fails
He had been slowly transitioning from loveable foodie to persona non grata for a while, then Pete Evans really hit rock bottom. It’s no secret that 2020 has been rough on all of us – but it has been especially brutal for once-beloved celebrity chef Pete Evans. While Evans has been making headlines for the […]
2020 PR Sins and Wins
First, the sinners The year erupted in heated debate over Prime Minister Scott Morrison’s (ScoMo’) stealthy holiday in Hawaii at the height of fires devastating the nation. But, did anyone pause to think… that he may just have had a premonition on our future world – where boarders would close and international travel cease, meaning […]
From Lorna Jane to Hungry Jack’s: Here are 2020’s PR winners and sinners
This year we saw businesses respond in fight or flight mode, as an extraordinary pandemic affected the world-over. Despite these challenges, we witnessed some organisations bury into reputational damage, while others won customers over through innovation and connection. AMP Capital’s CEO faced pressure over past sexual harassment towards an employee, with media attention focusing on […]
IN THE NEWS THIS WEEK: Mary’s not so merry this Christmas
Owners of hip inner-Sydney burger joint Mary’s have been the centre of attention in the media this week after their comments regarding hospitality workers caused quite a stir. From podcasts, to SMH articles, social media posts and countless negative comments – it’s been a whirlwind for Jake Smyth and Kenny Graham, the high-profile duo behind […]
Expert Opinion: How Melania Trump’s rumoured book deal could transform her image and make her a fortune
The Trump administration is now in its dying days – and it seems First Lady Melania Trump is wasting no time in plotting her next move. Over the weekend, reports emerged that Ms Trump was planning to pen a memoir and cash in on her time in the White House. An insider told Page Six talks were already well […]
IN THE NEWS THIS WEEK: Another Scandal Rocks the Royals
Love them or loathe them, there is no avoiding news regarding the Royal Family. This week was no different, after the release of the fourth season of the critically acclaimed The Crown left Prince Charles and his wife Camilla, Duchess of Cornwall, in a spot of bother! The most anticipated season of the popular Netflix […]
IN THE NEWS THIS WEEK: Harry Styles too stylish for some
It’s not the first time we’ve seen ex-One Direction pop star Harry Styles on the front cover of a famous publication however Styles has made history this week by being the first ever male to appear solo on the front page of the highly reputable U.S. Vogue Magazine. Styles appearance on the cover of the […]
