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Expert Opinion: Ivanka Trump’s re-emergence, plan to become US president

There’s no denying Ivanka Trump’s image has been badly battered by her father’s chaotic presidency, which culminated in the deadly January 6 Capitol insurrection.

But the former First Daughter and White House adviser is reportedly concocting a new plan to turn things around – and potentially help her achieve her own lofty political ambitions at the same time.

According to a recent report by Axios, the 39-year-old’s “re-emergence plan” is centred on criminal justice reform – a cause already championed by a string of high-profile figures including Kim Kardashian, Jay Z and Kevin Hart.


So, can it actually work?

Public relations expert Nicole Reaney told the move could easily pay dividends for Ms Trump in the wake of the Washington riots.

She explained that aligning herself with such a worthwhile cause could help separate her from her father’s controversial legacy, and would also help to keep her name under the spotlight and in the news cycle.

“Catapulting her profile into criminal justice reform is an intelligent move to raise her profile as interest around her family still bubbles away,” she said.

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Nicole Reaney, Director of InsideOut PR and founder of influencer agency, #AsSeenOn . Nicole has extensive experience in corporate and consumer PR and Communications and is available to comment on topics.

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