Expert Opinion: How Melania Trump’s rumoured book deal could transform her image and make her a fortune
The Trump administration is now in its dying days – and it seems First Lady Melania Trump is wasting no time in plotting her next move.
Over the weekend, reports emerged that Ms Trump was planning to pen a memoir and cash in on her time in the White House.
An insider told Page Six talks were already well underway, and that the alleged deal could be worth “big money”.
Given former presidential couple Barack and Michelle Obama inked a staggering $US65 million ($A87.9 million) book deal – believed to be one of the most lucrative in history – many are certain a Melania tell-all would be incredibly profitable.
According to Aussie public relations expert Nicole Reaney, a Melania memoir would be a smart move – although it also had the capacity to backfire.
“During the time of her husband’s presidency, Melania has been subjected to rumours and media scandals,” Ms Reaney said.
“Creating her own memoir gives her an uninterrupted platform to address these and control the messaging around her personal brand.
“It also empowers her to stand on her own, rather than be continually portrayed as walking a foot behind Donald Trump.”
Ms Reaney said the first lady had become an “easy target” over the past four years, with news outlets scrutinising her “every move”.
In that time, she said the media had covered endless “lighthearted” Melania stories including rumours of a body double and her infamous swatting away of her husband’s hand as well as more serious reports such as the accusation of plagiarism of one of Michelle Obama’s speeches.
Ms Reaney said a memoir could help Ms Trump reclaim her power and control the narrative – but that on the other hand, it was a gamble which had the potential to stir up fresh controversy for the 50-year-old mother-of-one.
“The dangers with any memoir come from subsequent news stories and any commentary from anyone profiled or with a view on her,” Ms Reaney explained.
“Her best method of avoiding the distortion of her image is to ensure she actively engages in the media circuit on its release and makes herself available for interviews.”
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Nicole Reaney, Director of InsideOut PR and founder of influencer agency, #AsSeenOn . Nicole has extensive experience in corporate and consumer PR and Communications and is available to comment on topics.