There’s no denying Ivanka Trump’s image has been badly battered by her father’s chaotic presidency, which culminated in the deadly January 6 Capitol insurrection. But the former First Daughter and White House adviser is reportedly concocting a new plan to turn things around – and potentially help her achieve her own lofty political ambitions at […]
With technology so advanced and everything you need to know at your fingertips, either via Google or YouTube, owning a business and handling your own PR and marketing have never been more accessible. You’ll find countless articles and videos sharing a “step-by-step guide to do your own PR without a PR Agency” and “take action […]
Coca-Cola in the UK have launched a new campaign this week in the wake of 2020, ‘Open to Better’ which is an attempt to “inspire people to find hope and optimism in the new year”. The limited-edition packaging for the beverages will feature a range of different resolutions to encourage consumers to reflect on the […]
You know what they say… sweet dreams are made of cheese… and this week iconic Aussie brand Coon Cheese proved just that by revealing their new name. Coon Cheese’s parent company Saputo revealed this week that as of July 2021, the famous cheese will be known as Cheers Cheese. In the wake of the Black […]
Before starting university, I had no idea what Public Relations was and crucial it was to everyday life. When I finished high school I simply chose something that sounded interesting. Luckily, soon after starting my Bachelor of Communications degree, I soon realised PR was the right career path for me. So far my studies have […]
PR expert Nicole Reaney shares a simple 10-step plan to help you rebrand your personal image, because we all want our outside to represent the truth of who we want to be. 2020 saw all of us impacted in new ways of living. Some of us lost our jobs, others transitioned from a CBD commute to working from […]
He had been slowly transitioning from loveable foodie to persona non grata for a while, then Pete Evans really hit rock bottom. It’s no secret that 2020 has been rough on all of us – but it has been especially brutal for once-beloved celebrity chef Pete Evans. While Evans has been making headlines for the […]
First, the sinners The year erupted in heated debate over Prime Minister Scott Morrison’s (ScoMo’) stealthy holiday in Hawaii at the height of fires devastating the nation. But, did anyone pause to think… that he may just have had a premonition on our future world – where boarders would close and international travel cease, meaning […]
This year we saw businesses respond in fight or flight mode, as an extraordinary pandemic affected the world-over. Despite these challenges, we witnessed some organisations bury into reputational damage, while others won customers over through innovation and connection. AMP Capital’s CEO faced pressure over past sexual harassment towards an employee, with media attention focusing on […]
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