Say What? Decoding the Language of Tech Heads
These days, you can’t even head out to a restaurant without hearing, or seeing, references to Facebook and Twitter. No longer just cool new toys for computer nerds, these forms of new media have injected themselves into our daily routine- from checking out the latest Facebook comments and reviews on a funky new café, to getting breaking news quicker than ever before from a Twitter feed, new media is now a way of life.
Unfortunately for those who have just managed to get their head around the concept of Facebook and Twitter, the wave of new media applications hasn’t stopped. There is a constant update of technologies and online communication strategies, meaning that, for us, there is a whole new stream of silly sounding terms that we need to keep abreast of.
To help you out, we have put together simple definitions of some of the most popular marketing terms used – you’ll never feel out of the loop again…or for at least a week!
New Marketing – This is term that refers to using web-based outlets, such as YouTube, blogs, podcasts, Facebook and other social networking sites, as ways to market or advertise your product
Social Media – Social media allows users (fans, followers or administrators) to interact with each other through an online channel. For example, instead of reading the daily paper and arguing with your spouse about politics or the weather (a little tip for the blokes, the females are always right), you can now jump on to the newspaper’s website site and vent your frustrations to a group of interested people that enjoy reading about your opinion. Other social media applications include Facebook, LinkedIn and Twitter, so don’t hold back – your partner will thank you for it!
SEM – This is a great sounding piece of jargon and using it is guaranteed to make you look like a new media whiz! SEM stands for Search Engine Marketing and refers to a type of internet marketing. Most people, when they use the internet, head straight to a search engine like Google or Yahoo to begin their search. SEM helps websites to become more visible when users type in key words to their search engine. This form of marketing is generally a result of an advertising agreement between the website and the search engine.
SEO – This is closely related to SEM, and stands for Search Engine Optimisation. SEO still relates to the positioning / visibility of a website when someone types in key words, however it relies on which keywords and phrases are typed in as opposed to relying on advertising with the search engine.
PPC – PPC is an advertising term and stands for Pay Per Click. When a company decides to advertise online, instead of paying a set price, the cost is calculated by the number of people that click on the advertisement. This advertising model is now one of the most popular and is a great way to measure the success of a particular ad campaign.