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Chocolate and confectionery giant Cadbury has been harangued by customers after announcing it would be reducing the size of its family chocolate blocks for the second time in five years. Announcing the change via its Facebook page, Cadbury said customers would soon notice something a “little different” about its family-sized blocks. Speaking to SmartCompany, director at […]
It took just one tweet for an international ratings victory to be axed within hours of its display. Roseanne Barr reinvented her fame with the return of her show in March – drawing in an audience of 22 million in the US alone (blazing ahead of Will & Grace’s return at 10 million). But in […]
With journalists and public relations teams working so closely with one another, the misconception that both roles encompass two sides of the same coin can often throw journalists if they haven’t had business exposure. Contradictory to this perception, there are also highly valued skills that journalists can bring to a PR agency that would otherwise […]
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