Social networking is a powerful tool for any communications professional. In the past decade we have seen many fast-paced transitions in this sphere, from Myspace and Bebo, to Facebook, Pinterest and multiple blogging services. There is one networking site, however, that stands out from the rest – Twitter. Seen beyond the blue-bird branding, Twitter has […]
Managing and coordinating an event can be a rewarding experience, but there are situations that make even the most experienced host squirm and cower with fear. To overcome these obstacles, the experts at InsideOut PR have created a checklist of an event planner’s worst nightmares and how you can more effectively manage the situation […]
Networking used to be limited to long lunches, copious amounts of coffee dates and attending industry events to talk constantly about your business and fill your purse will new, shiny business cards. The digital world has opened up a whole new realm for networking and new business prospects – platforms such as LinkedIn, Twitter, Facebook, […]
These days, there are a number of agencies challenging each other over the management of social media. From the marketing department, to the advertising, to the public relations department, it seems the lines between who is responsible has significantly blurred. Each of these departments, however, have unique specialisations and to clear up the confusion […]
Sweat, mud, grazes, bruises, blood and tears – That’s exactly what the team at InsideOut PR endured on a cold winter’s day. The 1st of July was well and truly anticipated for over a month by my brave work colleagues and I. It was the ‘big day’ or better known as the arrival of the […]
In most realms of PR, marketing and advertising, being able to effectively communicate your ideas is essential. However not all of us are blessed with the coveted “confidence” gene…so we gotta fake it, til’ we make it! To help get you over the line, we have come up with some simple tips that will have […]
Just 400km off Darwin, Timor-Leste (Timor) is one of Australia’s closest neighbouring countries, most Australians couldn’t even place it on a map. The InsideOut team was in this category up until a few weeks ago when I embarked on an unforgettable journey into the ‘unknown’. Before delving into more details about why we went, you […]
Unless you’ve just come out of a year-long hibernation, I’m guessing you’ve probably heard of Pinterest. But, do you really get what the fuss is about? Here at InsideOutPR, we are all about making things easier for you, so we have done our research and put together an easy-to-understand guide on this new social media […]
The consumer world can be a warzone at times. Products are pitted against each other and often the only difference between bloodbath and victory is brand buzz. Brand buzz, otherwise known as brand awareness, is the loyalty consumers feel for a particular product – the thing that makes them choose one brand over […]
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