ITNTW: DRESS TO MAKE IT IN THE PRESS
Has method dressing become the ultimate PR tactic? It’s no secret that the press love a celebrity red carpet event. Whether it’s the Oscars or the BRITS, news sites are flooded with “best dressed” articles showcasing the hottest celeb looks styled by the world’s most exclusive designers. But with hundreds of celebrities attending these events […]
INTNTW: Let Them Run – Social Run Clubs are the New Brand Events
Run clubs are surging in popularity around Australia. As always, brands and their scheming marketing team are never lacking on the upcoming trends, and are pacing the run clubs with their products and services to gain exposure in this evolving community. Marathon popularity is growing across the nation, with the Sydney Marathon soon to become […]
ITNTW: The best April fools stunts from 2024
Once again it’s that time of year that brands head to social media to confuse their consumers with weird and wacky advertisements all in the name of April Fools. From food and drink to government organisations, here are some of our favourite creative pranks from this year. Subway’s Footlong Fairy Bread Well known for their […]
What Is A PR Crisis and How To Handle It
A PR crisis is a bit like a tin of baked beans: it’s exactly what the name states. A PR crisis, regardless of your PR skillset, isn’t something you want for a brand, but sometimes they feel inevitable. These days, with the ubiquity of social media and the speed at which a public relations crisis […]
ITNTW: You better not kill the Groovin – Can the Aussie music festival scene be revived?
Barely two-weeks from ticket release, Australian music festival Groovin the Moo (GTM) has released a shock announcement that the festival will not be going ahead in 2024. Blaming the decision on insufficient ticket sales, the announcement has caused major upset and backlash amongst fans. The cancellation comes after several other Aussie music festivals have also […]
ITNTW: What UMG failed to recognise by calling ‘time out’ on TikTok
Since the 2016 launch of popular social media app, TikTok, users have been freely able to film dance videos, create montages and film funny skits using sounds from their favourite artists. Recent contract changes between the app and Universal Music Group (UMG) has now tampered this feature. The music studio giant has announced that upon […]
ITNTW: Financial Despair or A Blessing In Disguise?
It seems as though voluntary administration is on the rise for businesses within Australia. Most recently, we have seen fashion retailer, Alice McCall enter liquidation, as well as dessert manufacturer Sara Lee appointing aid for their financial strife. Unsurprisingly, rising costs have been named the fuel for the fire in these instances. There […]
ITNTW – WOMEN CAN’T TAKE A JOKE? Why Jo Koy got it so wrong in his Golden Globes monologue
Awards season is well and truly underway, with the 81st Golden Globes taking place earlier this week. Audiences around the world got ready to watch on as the achievements of the best actors, writers and directors from the past year were celebrated. As always the evening began with the glamour of the red carpet, it […]
ITNTW: Industry Wars – The Employees Strike Back
The two biggest contenders in the Aussie supermarket battles may be facing their toughest fight yet. Last Saturday the 7th of October hundreds of Coles and Woolworths workers took part in the first national strike of supermarkets in Australian history. And it’s believed this was only the beginning for the Retail and Fast-Food Workers Union […]
