Close Comfort appoints InsideOut PR to its public relations account
For more information head to Mumbrella.com.au
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Why storytelling is no longer enough to win consumers attention
From events, celebrity endorsements, influencers, and social media to most recently, storytelling – there has and always will be trends in the public relations and marketing industries. For years we have been told that story telling is the future of PR and marketing, but as the majority of the industry catches up and realigns their […]
What Activities Does Public Relations Involve?
Public relations, or PR for short, is primarily concerned with influencing public perception of your business or brand. There are many facets of public relations, which plays an increasingly important role in business practice. Modern organisations of all shapes and sizes either use in-house PR departments or hire external PR firms to assist in achieving […]
2018 PR Wins & Fails
From fails to fortune, 2018 has seen its fair share of organisations dominate the headlines. Our Director Nicole Reaney is interviewed by Josh Szeps on ABC Breakfast to give the rundown of 2018 PR wins and fails.
