Close Comfort appoints InsideOut PR to its public relations account
For more information head to Mumbrella.com.au
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The era of the ‘Mum Influencer’
Becoming a mum comes with an array of emotions; it can be exciting and daunting at the same time. There is so much to learn, most of which happens on the job, no matter how much you try and prepare. There is a world of information at your fingertips, with countless blogs, media outlets and […]
What is Media Relations in Public Relations
PR is all about relationships. Media relations, as it pertains to public relations, is about the relationships you build with media contacts and members of the press. Usually, this refers to the relationship between journalists and public relations professionals. Strong media relations practices help lend a sense of authenticity and validity to a brand or […]
Influencer marketing now has an Industry Code of Practice
The Australian Influencer Marketing Council (AIMCO) has released the industry’s first Influencer Marketing Code of Practice, driven by the organisation’s three principals of transparency, best-practice and accountability, and industry leadership. The code provides marketers and creators with guidelines on the legal and recommended procedures behind influencer campaigns, from the vetting process, to contract considerations, advertising […]
