Close Comfort appoints InsideOut PR to its public relations account
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Battle of the Brands
The consumer world can be a warzone at times. Products are pitted against each other and often the only difference between bloodbath and victory is brand buzz. Brand buzz, otherwise known as brand awareness, is the loyalty consumers feel for a particular product – the thing that makes them choose one brand over […]
EXPERT COMMENT: WILL ANGELS RISE AGAIN?
Six years since their last fashion show took place, Victoria’s Secret no longer holds the power it once did over prospective runway models and their fans. With the likes of Heidi Klum, Miranda Kerr & Gigi Hadid all past models for the brand’s annual runway show, Victoria’s Secret had become a powerhouse that preached female […]
What To Include in An Influencer Brief
With the shift towards digital marketing over traditional platforms during the pandemic, it’s now widely known that influencer marketing is accessible to all brands, not just brands with big budgets. In saying that, even the biggest brands can get it wrong by not having a specific brief or contract in place. Whether you’re working with a celebrity […]
