When I started the agency with just me and a laptop back in 2005, following a global corporate start to my career, it was a little terrifying with a sense of thrill for what ‘could be’. Gone was the security of a regular salary, corporate resources and a large team. But with this, was the […]
I’m cutting right to the chase here, running a business is hard work. Entrepreneurs often wear many hats – from marketing manager to accountant, cleaner to customer service – the list is endless. And just when you feel like you might be getting into a good routine…BAM, Instagram drops another feature on us or a […]
From events, celebrity endorsements, influencers, and social media to most recently, storytelling – there has and always will be trends in the public relations and marketing industries. For years we have been told that story telling is the future of PR and marketing, but as the majority of the industry catches up and realigns their […]
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