As Public Relations professionals, we are always on the look out for the best opportunities for brands to be seen by their target audience. The key role of PR in any business is often to create a positive and trustworthy image across various media channels including print, TV, digital, radio and social and to be […]
A few months ago, the Federal Government was slammed for its excessive spending on a health initiative, ‘Girls make your move”. Over $800,000 was reportedly shelled out on the influencer campaign which featured some paid influencers publicly deemed to be misaligned to the cause – one previously promoting alcohol while another with a history of […]
We’ve all heard it – stay home, work from home if you can – COVID-19 has changed almost all aspects of our daily lives, including how we work. But am I the only person who thinks that working from home is not as easy as it’s made out to be and doesn’t work for everyone […]
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