As a publicist of more than ten years, one of my pet peeves is when brands question putting their money into PR, but are happy to pour money into advertising. A lot of their time it’s not their fault, as there is a common misconception around publicity versus advertising and the true value of what […]
With the shift towards digital marketing over traditional platforms during the pandemic, it’s now widely known that influencer marketing is accessible to all brands, not just brands with big budgets. In saying that, even the biggest brands can get it wrong by not having a specific brief or contract in place. Whether you’re working with a celebrity […]
In most realms of PR, marketing and advertising, being able to effectively communicate your ideas is essential. However not all of us are blessed with the coveted “confidence” gene…so we gotta fake it, til’ we make it! To help get you over the line, we have come up with some simple tips that will have […]
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