SHARING THE CHRISTMAS SPIRIT: Community Santa Photos for a Good Cause
Over the weekend, InsideOut PR organised the annual Wintons Teak Outdoor Santa Photos at Balmoral and Bronte to raise a total of $2,301.30 for the Humpty Dumpty Foundation. Hundreds of families came together to get their photos taken with Old Saint Nick, while supporting a fantastic cause – and we had some familiar faces join […]
Face Value
As a child, I recall collecting fan cards – you may remember them – there were ones for Young Talent Time, Neighbours, Cricket players… These glossy cards were bought and traded and served as a badge of true devotion to your idol of choice. The smiling head-shots that plastered the front of the cards featured […]
Finding The One
You know the feeling I’m talking about. You feel energised, inspired, happy – and just can’t wait to see them again. This. Is. It! I’ve come to realise that just like in our personal lives, some work relationships are solid and last successfully long term, while others simply… don’t. Unfortunately, unlike our personal lives, we […]
NEXT STOP, SUCCESS: A How-To Guide For Interns
Every year, Australian Universities graduate intelligent and knowledgeable PR Practitioners ready to make their mark in the industry. Yet more than 53% of these grads are unemployed or underemployed – a staggering reality check for those who’ve spent a large portion of their life studying to ready themselves for the working environment. Moving straight from […]
Blow your chances in a PR job interview in four easy ways
We recently recruited for a role at our agency. I must say we were overwhelmed with the sheer number of applications – and it makes sense as Australia’s unemployment figures are on the rise and sitting currently on 5.6 per cent. When the employment rate sits on the side of employers, it’s time for candidates […]
Lights, Camera… Action?
You’ve just landed the perfect media opportunity. A film crew is ready, the hosts have been briefed and your suit has been dry-cleaned. This is your chance to represent your brand and showcase its offering to the marketplace – it’s make or break time. Tomorrow your live interview airs, and you win your audience over […]
2013 COMMUNICATION NEW YEAR’S RESOLUTIONS
As you slurp up the remains of that pina colada and get ready to swap your sarong for the corporate uniform, it’s time to consider a course of action for the coming year. You could take the easy way out and fall back on the traditional resolutions such as get fit, lose weight, reduce […]
Harmless Prankster or Vicious Bully: Managing Your Business in a Crisis
Earlier this month, 2Day FM presenters, Melissa Grieg and Michael Christian made a prank call to a nurse at King Edward VII Hospital pretending to be members of the Royal Family. What happened next was publicised in news outlets and social media platforms worldwide (if you aren’t aware of the story, click here for a […]
Tweeting on Eggshells
Social networking is a powerful tool for any communications professional. In the past decade we have seen many fast-paced transitions in this sphere, from Myspace and Bebo, to Facebook, Pinterest and multiple blogging services. There is one networking site, however, that stands out from the rest – Twitter. Seen beyond the blue-bird branding, Twitter has […]
