We are all sick of hearing about coronavirus – but here I am with another piece of content for you. Someone said to me the other day – imagine what would happen if social media didn’t exist during this epidemic? Or if the media reported on ANYTHING OTHER THAN coronavirus for a week? Two things: […]
At InsideOut PR we do love a PR stunt and April Fool’s Day provides the board from which brands can dive into and test the reaction of activations. From the creative idea to timing and delivery, there are many elements that align to formulate the perfect activation. This April some brands had a little fun […]
Slip-ups to scandals through to downright shameful acts, 2019 fielded an avalanche of these headlines that dominated our media. The year kicked off with a little de ja vu and a catastrophic typo that would leave most marketers to call it time on their career. Sydney commenced its fireworks celebrations announcing the wrong year. No, […]
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