The Power of Influencer Marketing
Is there any occupation more misunderstood than the influencer? Wherever you look it seems people have opinions. Pete Davidson is deeming them ‘’insane and lame.’’ Bestselling books like Yesteryear or The Followers are criticising them. Except all this noise misses the obvious point. Influencers are a major force in the consumer market – not an […]
Get Served, Sweeney: Powerade’s Athlete Ambassadors Hits Back
The crossover “that no one asked for” between two of the most controversial names in media: Sydney Sweeney and Kyle Sandilands. Using AI software, Kyle has put himself into Sydney Sweeney’s infamous Novig ad. In the clip, the 55-year-old radio host strips down to his tighty whities, holding a tastefully placed football and sitting atop […]
How a PR Agency Can Elevate Your Brand
If you’ve clicked on this article, you’re probably facing a familiar dilemma. You know your brand is strong, and you know there’s a gap in the market you can fill. The only problem is breaking through all the noise. In a world where you’re constantly fighting for attention, simply being seen by more eyes isn’t […]
ITNTW: STAN UPSETS THE CHAT WITH NEW CAMPAIGN
STAN’s new campaign has been a great lesson in not being able to please everyone. Australian punk band Private Wives made their TV debut this week with Australian streaming platform Stan’s new “Enter the Chat’’ campaign via Clemenger BBDO. With a strong pivot from their usual riot grrl thematics, Stan places the locally beloved punk […]
My Brilliant Career: The Year Australian Brands Discovered Substack
Have Aussie brands finally caught on to Substack? The popular subscription and long-form text platform has gone noticeably under the radar for major marketing and PR agencies, who have struggled to find a way to equip the platform. This is because Substack positions itself as a platform which is able to overcome other social media’s […]
Yesteryear: How a Book Split the Mumfluencer Community Apart
Lets talk about mums. Caro Claire Burke’s debut novel Yesteryear has broken free of the boundaries of Booktok shelves and become the eye of a cultural storm. It’s being talked about in book clubs around the world, discussed by influencers and famous actresses, and torn to shreds in the limelight like an autopsy under the […]
Sing-alongs and Cream Puffs: The Power of Community in Building a Brand
On the 25th of July, a crowd of 2,000 people met in Hyde Park to sing. The sing-in protest was organised after the cancellation of Divine Playhouse. The sudden closure was a result of pressure on the property owners, and criticism of the use of the abandoned Kent Street church as an inclusive music venue. […]
The World is Watching: The PR Power of FIFA’s Halftime Show
What’s more important than the FIFA World Cup final? This week, the 2026 FIFA World Cup Final marked a significant moment in sports history, beginning the tradition of a FIFA halftime show. Following on from the success of the NFL Super Bowl Halftime Show, with headliner Bad Bunny, the performance featured the world’s biggest artists […]
From Footy to Fighting: How Jai Arrow Turned Personal Branding into a Powerful Voice for MND Awareness
In an era where personal branding is associated with sponsorships, aesthetics and self-promotion, former NRL player, Jai Arrow, has perfectly demonstrated how a public platform can be used for something far more greater. Jai Arrow, South Sydney Rabbitohs forward, was recently forced to retire this season on medical grounds. Initially silently leaving the field before […]
Anthony Albanese’s Misogynistic Moment about Minogue: Why Crisis Communications Matter
“All of the above…” was a response given by Australian PM, Anthony Albanese, when he was asked the question who he would theoretically “Shag, marry, date?” The options presented to Albanese by the podcast host were Kylie Minogue, Nicole Kidman and Rhonda Burchmore, three females who are prominent within the Australian entertainment industry. What was […]
