From Footy to Fighting: How Jai Arrow Turned Personal Branding into a Powerful Voice for MND Awareness
In an era where personal branding is associated with sponsorships, aesthetics and self-promotion, former NRL player, Jai Arrow, has perfectly demonstrated how a public platform can be used for something far more greater. Jai Arrow, South Sydney Rabbitohs forward, was recently forced to retire this season on medical grounds. Initially silently leaving the field before […]
Anthony Albanese’s Misogynistic Moment about Minogue: Why Crisis Communications Matter
“All of the above…” was a response given by Australian PM, Anthony Albanese, when he was asked the question who he would theoretically “Shag, marry, date?” The options presented to Albanese by the podcast host were Kylie Minogue, Nicole Kidman and Rhonda Burchmore, three females who are prominent within the Australian entertainment industry. What was […]
Moana Movie Stars Welcomed to Sydney by Social Media Stars
The live action Moana recently premiered here in Australia, with stars Dwayne Johnson, who plays “Maui,” and Catherine Laga’aia, who plays “Moana,” making appearances. Many people were invited to this event, but the attendees had a different type of experience in front of the camera. The 2026 live action film Moana had its premiere in […]
Can You Identify the Brand if It’s Covered?
The 2026 FIFA World Cup is a go, and people from all over the world are invested in who takes the crown. Levi’s Stadium in California, one of the many stadiums that are hosting the matches this year, was told they had to cover up their logo due to sponsorship restrictions. Ironically, this moment of […]
Good Timing for Goodrem: How Delta Goodrem is Using Eurovision to her Advantage
With Eurovision being broadcasted this week, pop icon Delta Goodrem is set to compete, representing Australia in one of the biggest singing contests of the year. Bringing back her relevance into light, she is proving that Eurovision and other music events are just as much about PR as they are about the actual performance. Although […]
‘Maebe’ We Can All Look Like Her?: How Molly-Mae Hague Used Her Post-Partum Dress to Promote Her Brand
Molly-Mae has caught attention in her recent post that has gone viral, not only because she is dolled-up, but because you wouldn’t have thought she gave birth a week prior to the image being taken. As a social media influencer, and finding love in the villa on UK’s Love Island reality TV show in 2019, […]
The Met Gala 2026: Costume Art
One of the biggest nights in an A-listers’ calendar, the Met Gala hosted its annual fundraiser for the Metropolitan Museum of Art’s Costume Institute on the 4th of May, 2026. Held at the Metropolitan Museum of Art, fashion is showcased through a lookbook of designer creations, critiqued by countless viewers all over the world. With […]
ITNTW: THE 2026 BELIEBER MASTERCLASS
Coachella 2026 delivered a masterclass in brand dominance that most of the industry completely overlooked while they were busy dissecting the festival’s logistics. While the “Team Critical” crowd was complaining about “lazy” performances, Justin Bieber was leisurely rewriting the rules of engagement. Over the last two weekends, the global icon turned the California desert […]
ITNTW: POINTES OF CONTENTION – DECODING THE CHALAMET BACKLASH
Thirty seconds was all it took for the internet’s golden boy to become its most polarising ex. By now, you’ve likely seen the viral clip of Timothée Chalamet casually dismissing ballet and opera as art forms that “no one cares about anymore.” “I don’t want to be working in ballet, or opera, or things where […]
ITNTW: A Wickedly Good Press Tour
The highly-anticipated release of Wicked finally arrived last week, as the blockbuster musical hit cinemas around the world. Its star-studded cast, featuring the likes of Ariana Grande, Cynthia Erivo and Johnathan Bailey has had the media in frenzy during the production and press of the film. More often than not, the cast had found themselves […]
