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Tag Archives: social

Are reality TV personalities the new celebrity? – By Nicole Reaney, Director, InsideOut PR

Reality TV is not new, it’s been around for decades – who can forget Perfect Match? However the medium became more prominent and diverse with shows that delivered mass audiences in their initial series from Masterchef to Big Brother – which saw the rise in branded content and average audiences hitting 1.5 million when they […]

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Will Australian workforces face its own Weinstein public relations scandal? – By Nicole Reaney, Director, InsideOut PR

The enchantment of Hollywood has been shattered in the wake of accusations of Harvey Weinstein’s reprehensible conduct. As revelations continue to unfold, his glory years as one of Hollywood’s most powerful has derailed and his public profile irreversibly damaged. What’s most intriguing is that his own actions has cast a shadow into the image of […]

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No more unique ideas: How to make your content stand out in an exhausted crowd

Back in the days of black and white TV, smile-free photos and computers that weighed more than The Rock, creativity strode down an untrodden path. The early adoption stage of technologies took years, and marketing material featured men in suits and women in aprons. These days, it’s becoming increasingly difficult to have unique brainwaves thanks […]

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