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Tag Archives: social influencer

Are reality TV personalities the new celebrity? – By Nicole Reaney, Director, InsideOut PR

Reality TV is not new, it’s been around for decades – who can forget Perfect Match? However the medium became more prominent and diverse with shows that delivered mass audiences in their initial series from Masterchef to Big Brother – which saw the rise in branded content and average audiences hitting 1.5 million when they […]

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Will Australian workforces face its own Weinstein public relations scandal? – By Nicole Reaney, Director, InsideOut PR

The enchantment of Hollywood has been shattered in the wake of accusations of Harvey Weinstein’s reprehensible conduct. As revelations continue to unfold, his glory years as one of Hollywood’s most powerful has derailed and his public profile irreversibly damaged. What’s most intriguing is that his own actions has cast a shadow into the image of […]

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Harnessing the Power of Social Media in PR by Emily Stock

There’s no denying that any PR agency with no social media strategies for themselves or their clients are going to fall behind in the game. It is difficult for any company or individual to put a clear value on the power of social media engagement for their brand. In May 2017, Facebook and Instagram had […]

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