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Tag Archives: publicity

Back To Basics: First Steps To Becoming An Influencer – By Megan Holden, PR/Marketing Coordinator, InsideOut PR

As we look to the year ahead and begin to immerse ourselves in new strategies and market trends, it’s evident that influencer marketing has become one of the biggest trends in digital media over the last few years. With over 92% of marketers who used influencer marketing in 2017 finding it to be effective, we […]

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The true value of PR…or as I like to call it the POP (power of publicity) – By Vanessa Strangio, Senior Publicist, InsideOut PR

As a publicist of more than ten years, one of my pet peeves is when brands question putting their money into PR, but are happy to pour money into advertising. A lot of their time it’s not their fault, as there is a common misconception around publicity versus advertising and the true value of what […]

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New Client Announcement

We are proud to announce InsideOut Public Relations (IOPR) is the appointed Australian PR agency for the international personal air-conditioning company, Close Comfort. Our team will manage all press, publicity, social media and marketing for the multinational. IOPR will be responsible for devising and implementing strategy for the Australian market, product placement, profiling, marketing and […]

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