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Tag Archives: publicity

The true value of PR…or as I like to call it the POP (power of publicity) – By Vanessa Strangio, Senior Publicist, InsideOut PR

As a publicist of more than ten years, one of my pet peeves is when brands question putting their money into PR, but are happy to pour money into advertising. A lot of their time it’s not their fault, as there is a common misconception around publicity versus advertising and the true value of what […]

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New Client Announcement

We are proud to announce InsideOut Public Relations (IOPR) is the appointed Australian PR agency for the international personal air-conditioning company, Close Comfort. Our team will manage all press, publicity, social media and marketing for the multinational. IOPR will be responsible for devising and implementing strategy for the Australian market, product placement, profiling, marketing and […]

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Dreamworld’s tragic nightmare is a lesson for all organisations by Nicole Reaney, Director of InsideOut PR

  Dreamworld, a tourist and family destination renowned as a place of happiness and laughter has faced a horrific tragedy that resulted in the ultimate devastation no organisation would want to face. The degree of impact has been heightened with Dreamworld holding such a familiar and iconic memory for many Australians, young and old since […]

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