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Tag Archives: media

InsideOut PR and #AsSeenOn closes the year with four new accounts

  Sydney PR agency InsideOut PR has won three new PR accounts with world-leading global restaurant search and discovery platform Zomato, quick service restaurant concept, Chapayom and natural self-tanning company Tan Tootie. InsideOut PR was selected following a competitive pitch and will work with Zomato in consumer and trade publicity. For Chapayom, InsideOut PR was […]

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Plastic Bag Ban- Lessons for brands trying to change their customers’ behaviour- Expert Opinion By Nicole Reaney, Director, InsideOut PR via Mumbrella

Ban the bag was an initiative introduced by the two dominant supermarket brands mid-way last year to bring stores in NSW, Victoria and Western Australia in line with those in other states and territories where plastic bag bans have been legislated. Since adoption of the ban, the supermarkets have continued to face frustrated consumers, considerable […]

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How Ten and ABC turned the Roseanne tweet fiasco into a reputational win- By Nicole Reaney, Director, InsideOut PR

It took just one tweet for an international ratings victory to be axed within hours of its display. Roseanne Barr reinvented her fame with the return of her show in March – drawing in an audience of 22 million in the US alone (blazing ahead of Will & Grace’s return at 10 million). But in […]

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