Get the word with our blog

Tag Archives: content

Nicole Reaney reveals how Nick The Honey Badger’ Cummins has ‘tainted’ his personal brand.

Sydney PR Agency expert and director of InsideOut PR, Nicole Reaney, believes that the 30-year-old has taken a blow to his reputation. ‘This was exacerbated by him leaving for overseas at the time he should have fronted media interviews and supported the final contestants.’ His inability to commit to one of the women may see his personal brand […]

read more...

Agency vs. in-house: the two sides of PR- By Rachel Demarco, PR/Marketing Manager, InsideOut PR

When I tell people I work in Public Relations the most common question I receive is “what is PR?” followed by “How did you get into that”? Both simple questions to answer for me because I love talking about my job and what lead me to where I am today. The question that begs a […]

read more...

The true value of PR…or as I like to call it the POP (power of publicity) – By Vanessa Strangio, Senior Publicist, InsideOut PR

As a publicist of more than ten years, one of my pet peeves is when brands question putting their money into PR, but are happy to pour money into advertising. A lot of their time it’s not their fault, as there is a common misconception around publicity versus advertising and the true value of what […]

read more...