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Tag Archives: content

Agency vs. in-house: the two sides of PR- By Rachel Demarco, PR/Marketing Manager, InsideOut PR

When I tell people I work in Public Relations the most common question I receive is “what is PR?” followed by “How did you get into that”? Both simple questions to answer for me because I love talking about my job and what lead me to where I am today. The question that begs a […]

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The true value of PR…or as I like to call it the POP (power of publicity) – By Vanessa Strangio, Senior Publicist, InsideOut PR

As a publicist of more than ten years, one of my pet peeves is when brands question putting their money into PR, but are happy to pour money into advertising. A lot of their time it’s not their fault, as there is a common misconception around publicity versus advertising and the true value of what […]

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Dreamworld’s tragic nightmare is a lesson for all organisations by Nicole Reaney, Director of InsideOut PR

  Dreamworld, a tourist and family destination renowned as a place of happiness and laughter has faced a horrific tragedy that resulted in the ultimate devastation no organisation would want to face. The degree of impact has been heightened with Dreamworld holding such a familiar and iconic memory for many Australians, young and old since […]

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