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How to measure the Return on Investment of PR

Public Relations is an essential investment for any business. It helps to build brand awareness, develop the relationship between businesses and their consumers and protects brand image and reputation. However, the uncertainty of being able to measure the Return on Investment of Public Relations is often a large consideration for many businesses. This is due […]

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Kardashian Khaos – the tale of the unedited photo

Hate them or love them, the Kardashians klan seems to kreep into our lives every few weeks. Whether it’s a racy outfit, billionaire status announcement, new product launch or just a plain old scandal…Kris Jenner must have loads of PR stunts up her sleeve. All jokes aside, we’ve all seen the unedited photo that surfaced […]

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IN THE NEWS THIS WEEK: Golden Gaytime loses it’s golden touch

It seems as though iconic Australian ice-cream brand Golden Gaytime has lost its gold star! This week a member of the LGBTQIA+ community known solely as Brian Me, began a petition to have the name of the brand changed insisting the outdated meaning behind the term “gay” no longer applies within society. A spokesperson for […]

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