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How to measure the Return on Investment of PR

Public Relations is an essential investment for any business. It helps to build brand awareness, develop the relationship between businesses and their consumers and protects brand image and reputation. However, the uncertainty of being able to measure the Return on Investment of Public Relations is often a large consideration for many businesses. This is due […]

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IN THE NEWS THIS WEEK: Kardashian Khaos – the tale of the unedited photo

Hate them or love them, the Kardashians klan seems to kreep into our lives every few weeks. Whether it’s a racy outfit, billionaire status announcement, new product launch or just a plain old scandal…Kris Jenner must have loads of PR stunts up her sleeve. All jokes aside, we’ve all seen the unedited photo that surfaced […]

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Expert Comment: Queen’s response to Meghan Markle and Prince Harry’s interview a ‘masterclass’

If it seems like the heat has gone out of the royal feud since the Queen gave a 61-word response to Harry and Meghan’s bombshell interview with Oprah, it’s no accident, with a PR expert saying Her Majesty provided a masterclass in crisis management. Meghan, who is biracial, told Oprah the palace had failed to […]

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