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Tag Archives: social influencers

Expert PR Comment: Channel 9 slammed for “all white” Covid vaccine ad

PR opinion on all white vaccine ad

Channel 9 has been criticised over a new Covid-19 vaccine advertisement that features all white talent. The TV promo, which is designed to encourage people to get vaccinated, fell flat with viewers on Tuesday due to its lack of diversity. Led by The Block’s Scott Cam, the advertisement titled “This is our shot” with the […]

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Expert Comment: NRL and AFL scandals: Devastating toll on Aussie sport

expert pr comment on aussie sport scandals

When you hear of another footy player becoming involved in a scandal it’s easy to just shake your head in disbelief. Often this disbelief is not caused by the criminal or salacious acts, even though they are themselves seriously concerning, but disbelief at the fact yet another star has become embroiled in a scandal. The list of […]

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How to measure the Return on Investment of PR

Public Relations is an essential investment for any business. It helps to build brand awareness, develop the relationship between businesses and their consumers and protects brand image and reputation. However, the uncertainty of being able to measure the Return on Investment of Public Relations is often a large consideration for many businesses. This is due […]

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