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IN THE NEWS THIS WEEK: A PR Round Up!

Well, if there was ever a week not to be an Aussie influencer or public figure… it’s most likely this one! The past week has seen a range of the country’s celebrities and public figures thrust into scandals in turn experiencing heaps of public backlash. From Nadia Bartel’s white powder video, Scott Morrisons Father Day […]

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Expert Comment: Big problem facing NSW Premier as state battles exploding case numbers and lockdown fatigue

Just a few short months ago, NSW Premier Gladys Berejiklian was riding high. Her state had escaped the fate of Daniel Andrews’ Victoria, with residents living relatively normal lives as Covid ravaged Victoria and plunged Melburnians into a gruelling, seemingly endless lockdown. In fact, NSW had sailed through the pandemic so successfully Ms Berejiklian was […]

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How PR can benefit small businesses

As Public Relations professionals, we are always on the look out for the best opportunities for brands to be seen by their target audience. The key role of PR in any business is often to create a positive and trustworthy image across various media channels including print, TV, digital, radio and social and to be […]

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