World’s most instagrammable cafe
Hugh Jackman is a regular and Kim Kardashian, Paris Hilton and Joe Jonas pop in when they’re in Sydney. Speedos Cafe in North Bondi has long been a celebrity hang, but now the family-owned beachside cafe has gained international cred as the number one most Instagrammable cafe in the world.
The only other Australian cafe on the list is South Melbourne’s The Kettle Black, which is housed in a beautiful Colonial building. Their buttermilk fried chicken in a brioche roll with kale an Instagram favourite, as is their banana waffles with smoked maple, the avocado toast with a citrus twist and the chilli scrambled eggs with crab.
Social media expert Nicole Reaney said Instagram it can be a valuable tool to build brand fame and awareness.
“Instagram is pivotal to small business, giving brands the potential to access the nine million Australians on the platform and 600 million users globally,” the director of InsideOut PR said. “If your market is under 30, Instagram is a primary channel. It’s cost-effective and enables brands to reach desired customers or personalities more easily.
“Instagram can enlist a strong or viral following. But high volume of likes or comments does not necessarily translate to sales or traffic.”
The top 50 list was compiled by online travel content producers, Big 7 Travel, as voted by their audience of 1.5 million.
For the full article head to The Daily Telegraph
Nicole Reaney, Director of InsideOut PR and founder of influencer agency, #AsSeenOn . Nicole has extensive experience in corporate and consumer PR and Communications as is available to comment on topics.