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Turn your blog into a paying career

In the last decade, the blogging world has spiralled from hobby platforms to true commercial entities. The appeal of blogging stems from people on work sabbaticals or maternity leave, a passion or creative outlet and the attraction of people able to create an online voice on-the-go from the comfort of your home.

In recent years, both brands and consumers are recognising the power of bloggers and are following or partnering with these social influencers. This active audience is willing to pay for blogger content, and there are strategies to ride this wave and turn your blog into a career and income stream. Some bloggers have created such a strong following that they’ve become celebrities in their own right.

#AsSeenOn is a new blogger management service by PR and Marketing agency, InsideOut Public Relations. The new service supports up-and-coming bloggers in their journey, by connecting them with relevant brands.

#AsSeenOn has created a top ten list of insider tips to keep in mind when looking to convert your blog to a paying business.

In the last decade, the blogging world has spiralled from hobby platforms to true commercial entities. The appeal of blogging stems from people on work sabbaticals or maternity leave, a passion or creative outlet and the attraction of people able to create an online voice on-the-go from the comfort of your home.

In recent years, both brands and consumers are recognising the power of bloggers and are following or partnering with these social influencers. This active audience is willing to pay for blogger content, and there are strategies to ride this wave and turn your blog into a career and income stream. Some bloggers have created such a strong following that they’ve become celebrities in their own right.

#AsSeenOn is a new blogger management service by PR and Marketing agency, InsideOut Public Relations. The new service supports up-and-coming bloggers in their journey, by connecting them with relevant brands.

#AsSeenOn has created a top ten list of insider tips to keep in mind when looking to convert your blog to a paying business.

    1.  Establish an appealing blog

Create a blog that’s visually appealing to readers, invest in an easy-to-follow, clean layout with strong design principles. Be clear on your topic area, and your blog’s purpose to ensure you become the ‘go-to’ for that type of content.

    2.  Have the mindset of a journalist 

As a blogger, your content is king. Ensure you continually update your blog and social feeds with fresh, unique and engaging content that readers can’t get anywhere else. The advantage you have over journalists is your ability to upload content in real-time.

    3.  Market your blog 

The easiest place to start with capturing a following, is asking your friends and family to support your blog and social accounts. Engage on social media, and follow and comment with like-minded people, brands or other platforms such as TV shows.

    4.  Capture a relevant following 

Make sure you develop an authentic following, as brands are looking for bloggers that have strong engagement when they post, not necessarily number of followers. Interact with your followers and establish a relationship with them.

    5.  Continually Research 

Stay ahead of the game. Research other bloggers and news outlets – both nationally and internationally for ideas on how you can continue to improve your blog and keep it fresh to avoid losing followers. Attend blogger events or conferences around your topic area.

    6.  Track the performance of your blog 

When it comes to commercialising your blog, true authentic numbers count. Regularly track the performance of your blog in terms of monthly unique visitors and your social network following. Try to continually grow this, so you can make valuable brand connections.

    7.  Identify your services 

Confirm your paid service offering to brands, such as sponsored blogs, social posts, reviews, ambassador or speaking roles.

    8.  Determine your rates 

Then determine your proposed fee structure, ensuring you have done your research to make it realistic and competitive. This is where a blogger management company, like #AsSeenOn can help.

    9.  Develop products 

Create products that followers can purchase, from books, to workshops and videos. All these can be created cost-effectively via your online platform

  10.  Think small, grow big

It pays to show you are genuine and enjoy your blog. Do not come off as a sell-out, simply writing to earn a quick dollar. An influencer only influences when they have something genuine to say, not when they are paid to say it!

For more information on blogging or #AsSeenOn, contact: info@insideoutpr.com.au.