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Tag Archives: trends

Turning over to the dark side: From Journalism to PR – By Yaso McMillan, PR/Marketing Assistant, InsideOut PR

With journalists and public relations teams working so closely with one another, the misconception that both roles encompass two sides of the same coin can often throw journalists if they haven’t had business exposure. Contradictory to this perception, there are also highly valued skills that journalists can bring to a PR agency that would otherwise […]

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Why are more students choosing PR and marketing: Tips to success

As the marketing and public relations fields become increasingly popular with business students at university, internships become more and more competitive. The field of marketing and PR are popular due to the creative nature of the work and high visibility associated with it – quite possibly the marketing of marketing could be the reason for […]

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No more unique ideas: How to make your content stand out in an exhausted crowd

Back in the days of black and white TV, smile-free photos and computers that weighed more than The Rock, creativity strode down an untrodden path. The early adoption stage of technologies took years, and marketing material featured men in suits and women in aprons. These days, it’s becoming increasingly difficult to have unique brainwaves thanks […]

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