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Tag Archives: top bloggers

Back To Basics: First Steps To Becoming An Influencer – By Megan Holden, PR/Marketing Coordinator, InsideOut PR

As we look to the year ahead and begin to immerse ourselves in new strategies and market trends, it’s evident that influencer marketing has become one of the biggest trends in digital media over the last few years. With over 92% of marketers who used influencer marketing in 2017 finding it to be effective, we […]


Brand Driven Nostalgia – By Nicole Reaney, Director, InsideOut PR

It certainly was a good news day when headlines broke confirming that Aussie favourite, Violet Crumble, would receive a new lease on life after an acquisition from Nestle by fourth-generation confectionery business, Robern Menz. The purple and gold branding, the crackling of the packet and memories of being passed a cube where the edges of […]


Are reality TV personalities the new celebrity? – By Nicole Reaney, Director, InsideOut PR

Reality TV is not new, it’s been around for decades – who can forget Perfect Match? However the medium became more prominent and diverse with shows that delivered mass audiences in their initial series from Masterchef to Big Brother – which saw the rise in branded content and average audiences hitting 1.5 million when they […]