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Back To Basics: First Steps To Becoming An Influencer – By Megan Holden, PR/Marketing Coordinator, InsideOut PR

As we look to the year ahead and begin to immerse ourselves in new strategies and market trends, it’s evident that influencer marketing has become one of the biggest trends in digital media over the last few years. With over 92% of marketers who used influencer marketing in 2017 finding it to be effective, we […]


Brand Driven Nostalgia – By Nicole Reaney, Director, InsideOut PR

It certainly was a good news day when headlines broke confirming that Aussie favourite, Violet Crumble, would receive a new lease on life after an acquisition from Nestle by fourth-generation confectionery business, Robern Menz. The purple and gold branding, the crackling of the packet and memories of being passed a cube where the edges of […]


Marriage, Affairs, Pay Disputes and Reputation Loss: 2017 Aussie Media Wrap-Up – By Rachel Demarco, PR/Marketing Manager, InsideOut PR

While the Australian media landscape might not have the same level of outrageous scandals as Hollywood, we’re certainly no stranger to a media whirlwind.  Below we take a closer look at some of the key stories that captured the attention of the nation and dominated the headlines this year. Same-Sex Marriage Debate There was no […]