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Tag Archives: Sydney

From Pete Evans and Ellen DeGeneres to Meghan Markle, these were 2020’s biggest PR fails

He had been slowly transitioning from loveable foodie to persona non grata for a while, then Pete Evans really hit rock bottom. It’s no secret that 2020 has been rough on all of us – but it has been especially brutal for once-beloved celebrity chef Pete Evans. While Evans has been making headlines for the […]

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2020 PR Sins and Wins

First, the sinners The year erupted in heated debate over Prime Minister Scott Morrison’s (ScoMo’) stealthy holiday in Hawaii at the height of fires devastating the nation. But, did anyone pause to think… that he may just have had a premonition on our future world – where boarders would close and international travel cease, meaning […]

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From Lorna Jane to Hungry Jack’s: Here are 2020’s PR winners and sinners

This year we saw businesses respond in fight or flight mode, as an extraordinary pandemic affected the world-over. Despite these challenges, we witnessed some organisations bury into reputational damage, while others won customers over through innovation and connection. AMP Capital’s CEO faced pressure over past sexual harassment towards an employee, with media attention focusing on […]

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