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Tag Archives: Sydney

World’s most instagrammable cafe

Hugh Jackman is a regular and Kim Kardashian, Paris Hilton and Joe Jonas pop in when they’re in Sydney. Speedos Cafe in North Bondi has long been a celebrity hang, but now the family-owned beachside cafe has gained international cred as the number one most Instagrammable cafe in the world. The only other Australian cafe […]

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Agency vs. in-house: the two sides of PR- By Rachel Demarco, PR/Marketing Manager, InsideOut PR

When I tell people I work in Public Relations the most common question I receive is “what is PR?” followed by “How did you get into that”? Both simple questions to answer for me because I love talking about my job and what lead me to where I am today. The question that begs a […]

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Turning over to the dark side: From Journalism to PR – By Yaso McMillan, PR/Marketing Assistant, InsideOut PR

With journalists and public relations teams working so closely with one another, the misconception that both roles encompass two sides of the same coin can often throw journalists if they haven’t had business exposure. Contradictory to this perception, there are also highly valued skills that journalists can bring to a PR agency that would otherwise […]

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