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Tag Archives: sydney pr

IN THE NEWS THIS WEEK: Zac Efron and his Byron Bae *cue eye roll*

Flashback to 2006 when every young girl was infatuated with Zac Efron, thank you High School Musical. While he’s aged well and we’re still prone to swooning over his good looks, even sitting through the Baywatch remake to get a glimpse of his chiselled six-pack…I can’t say that I really care too much about his […]

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PR vs ADVERTISING – THE IMPACT OF COVID-19

There’s been so much talk about the communication industry and how it’s changed during COVID-19 – we thought we’d compare the impact of the pandemic on the two key pillars of communications: PR and Advertising. Sharing their experiences are Rachel Demarco, PR/Marketing Manager at InsideOut PR in Sydney; and Alexandra Shiel, Designer at CX Lavender […]

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The Media Industry post COVID-19

As a PR agency where our days are spent liaising with the media on behalf of our clients, pitching anything non-COVID related has tested our strong media capability. Despite the challenges we have achieved great results, as our sector taking a hit like so many others. Between advertising plummeting and countless lost jobs or forced […]

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