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Tag Archives: social influencers

Why Influencers Work For Brands

A few months ago, the Federal Government was slammed for its excessive spending on a health initiative, ‘Girls make your move”. Over $800,000 was reportedly shelled out on the influencer campaign which featured some paid influencers publicly deemed to be misaligned to the cause – one previously promoting alcohol while another with a history of […]

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The Importance of the PR Pitch

The Importance of the PR Pitch – By Vanessa Strangio, Senior Publicist, Sydney PR Agency – InsideOut PR. Over the years I’ve learnt that even a really good story isn’t guaranteed coverage. If you don’t nail the initial PR pitch. The pitch is one of the most important elements of getting a story covered. It’s […]

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Damage Control and Celebrity Reputation- Nicole Reaney Live on The Morning Show

IOPR Director, Nicole Reaney, shares her expert opinion on all things celebrity damage control and image repair. Thanks Channel 7- The Morning Show! @morningshowon7

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