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Tag Archives: social influencers

PR vs ADVERTISING – THE IMPACT OF COVID-19

There’s been so much talk about the communication industry and how it’s changed during COVID-19 – we thought we’d compare the impact of the pandemic on the two key pillars of communications: PR and Advertising. Sharing their experiences are Rachel Demarco, PR/Marketing Manager at InsideOut PR in Sydney; and Alexandra Shiel, Designer at CX Lavender […]

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Why reality TV is turning viewers off during the pandemic

The Block premiered to lower than expected ratings last week while The Bachelor is also down this year and one media expert says reality TV has simply lost its appeal during the pandemic. However, it’s not all bad news for Seven News and Nine News, which have both had viewers exceeding the one million mark […]

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TikTok and the Media Industry

Despite receiving strong backlash over the past few weeks, TikTok remains a popular and important platform for brands within the Australian market as they adapt their marketing strategies. The platform boasts over 1.6 million users within Australia making it one of the fastest growing social media platforms. Many Australians however, including PM Scott Morrison, are […]

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