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Tag Archives: social influencers

Grow your brand without blowing the budget

The top three search terms on Google for ‘growing a brand…’ are: on Instagram, online & on social media. The benefits of influencer marketing are real and growing! If you haven’t already jumped on the influencer marketing train, you should be buying a ticket today – here’s why: Influencer marketing content delivers 11x higher ROI […]

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Meghan Markle’s latest PR debacle

In a surprising move, five of Meghan Markle’s closest friends have revealed intimate details of the new royal’s life to defend her against reports she’s “difficult”. Crisis management expert Nicole Reaney of Sydney’s InsideOut PR said if Meghan helped plot the story she “will land herself in risky territory” because ” ‘holding her own’ like […]

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Why Influencers Work For Brands

A few months ago, the Federal Government was slammed for its excessive spending on a health initiative, ‘Girls make your move”. Over $800,000 was reportedly shelled out on the influencer campaign which featured some paid influencers publicly deemed to be misaligned to the cause – one previously promoting alcohol while another with a history of […]

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