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Tag Archives: reality

Love Island: I cringed in horror watching the first episode; sex doesn’t sell

I cringed in horror as I sat through the season two premiere of Love Island Australia, watching a group of stereotypically good-looking 20-somethings bonding over their own vanity. Advertising expert, Nicole Reaney of InsideOut PR, said Channel 9 risks losing potential advertisers by airing such content during this timeslot. Brands partnering with the show this […]

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Are reality TV personalities the new celebrity? – By Nicole Reaney, Director, InsideOut PR

Reality TV is not new, it’s been around for decades – who can forget Perfect Match? However the medium became more prominent and diverse with shows that delivered mass audiences in their initial series from Masterchef to Big Brother – which saw the rise in branded content and average audiences hitting 1.5 million when they […]

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