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Expert Opinion: Ivanka Trump’s re-emergence, plan to become US president

Ivanka Trump PR decision

There’s no denying Ivanka Trump’s image has been badly battered by her father’s chaotic presidency, which culminated in the deadly January 6 Capitol insurrection. But the former First Daughter and White House adviser is reportedly concocting a new plan to turn things around – and potentially help her achieve her own lofty political ambitions at […]


IN THE NEWS THIS WEEK: A slice of Public Relations genius?

While Aussie icon, vegemite has been enjoyed by Aussie families since 1922, recently the perennial favourite enjoyed a resurgence of publicity in the media, with its recently launched ‘Vegeknife’. An extremely simple, yet clever idea, the ‘Vegeknife’, is a double-headed knife allowing butter and vegemite to be spread using different ends of the knife. The […]


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