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Tag Archives: pr blogger agency

Is trust more important than relevance?- BY IOPR Director, Nicole Reaney, InsideOut PR

Relevance sits at the heart of every brand and its level of performance in a marketplace. Let’s face it, without a market a brand wouldn’t survive. Without trust, a brand uses its relevance to revive. Facebook, with an Aussie fanbase of 15 million users and 2.5 billion globally has experienced phenomenal growth since it launched […]

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How Ten and ABC turned the Roseanne tweet fiasco into a reputational win- By Nicole Reaney, Director, InsideOut PR

It took just one tweet for an international ratings victory to be axed within hours of its display. Roseanne Barr reinvented her fame with the return of her show in March – drawing in an audience of 22 million in the US alone (blazing ahead of Will & Grace’s return at 10 million). But in […]

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Is all PR really good PR? – By Vanessa Strangio, Senior Publicist, InsideOut PR

In the fast-paced world of media, where brands are constantly trying to get noticed and out-do each other with bold stunts and cheeky slogans, the question remains ‘is all publicity necessarily good? Reputation must come into play – just because a brand is deliberately being controversial and gains exposure – what does this say about […]

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