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Tag Archives: pr blogger agency

Brand Driven Nostalgia – By Nicole Reaney, Director, InsideOut PR

It certainly was a good news day when headlines broke confirming that Aussie favourite, Violet Crumble, would receive a new lease on life after an acquisition from Nestle by fourth-generation confectionery business, Robern Menz. The purple and gold branding, the crackling of the packet and memories of being passed a cube where the edges of […]


Marriage, Affairs, Pay Disputes and Reputation Loss: 2017 Aussie Media Wrap-Up – By Rachel Demarco, PR/Marketing Manager, InsideOut PR

While the Australian media landscape might not have the same level of outrageous scandals as Hollywood, we’re certainly no stranger to a media whirlwind.  Below we take a closer look at some of the key stories that captured the attention of the nation and dominated the headlines this year. Same-Sex Marriage Debate There was no […]


Are reality TV personalities the new celebrity? – By Nicole Reaney, Director, InsideOut PR

Reality TV is not new, it’s been around for decades – who can forget Perfect Match? However the medium became more prominent and diverse with shows that delivered mass audiences in their initial series from Masterchef to Big Brother – which saw the rise in branded content and average audiences hitting 1.5 million when they […]