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Tag Archives: marketing

Turning over to the dark side: From Journalism to PR – By Yaso McMillan, PR/Marketing Assistant, InsideOut PR

With journalists and public relations teams working so closely with one another, the misconception that both roles encompass two sides of the same coin can often throw journalists if they haven’t had business exposure. Contradictory to this perception, there are also highly valued skills that journalists can bring to a PR agency that would otherwise […]

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Vying for Fame with a PR Stunt – By Nicole Reaney, Director, InsideOut PR

At InsideOut PR we do love a PR stunt and April Fool’s Day provides the board from which brands can dive into and test the reaction of activations. From the creative idea to timing and delivery, there are many elements that align to formulate the perfect activation. This April some brands had a little fun […]

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Marriage, Affairs, Pay Disputes and Reputation Loss: 2017 Aussie Media Wrap-Up – By Rachel Demarco, PR/Marketing Manager, InsideOut PR

While the Australian media landscape might not have the same level of outrageous scandals as Hollywood, we’re certainly no stranger to a media whirlwind.  Below we take a closer look at some of the key stories that captured the attention of the nation and dominated the headlines this year. Same-Sex Marriage Debate There was no […]

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