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Tag Archives: InsideOut PR

Turning over to the dark side: From Journalism to PR – By Yaso McMillan, PR/Marketing Assistant, InsideOut PR

With journalists and public relations teams working so closely with one another, the misconception that both roles encompass two sides of the same coin can often throw journalists if they haven’t had business exposure. Contradictory to this perception, there are also highly valued skills that journalists can bring to a PR agency that would otherwise […]

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Back To Basics: First Steps To Becoming An Influencer – By Megan Holden, PR/Marketing Coordinator, InsideOut PR

As we look to the year ahead and begin to immerse ourselves in new strategies and market trends, it’s evident that influencer marketing has become one of the biggest trends in digital media over the last few years. With over 92% of marketers who used influencer marketing in 2017 finding it to be effective, we […]

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Will Australian workforces face its own Weinstein public relations scandal? – By Nicole Reaney, Director, InsideOut PR

The enchantment of Hollywood has been shattered in the wake of accusations of Harvey Weinstein’s reprehensible conduct. As revelations continue to unfold, his glory years as one of Hollywood’s most powerful has derailed and his public profile irreversibly damaged. What’s most intriguing is that his own actions has cast a shadow into the image of […]

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