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9toThrive with the work wives | Sydney PR Agency

9toThrive with the work wives – By Yaso McMillan, PR/Marketing Assistant, Sydney PR Agency – InsideOut PR What’s better than a day out of the office sipping rose-petal dusted frosé with the girls and meeting some of the most successful women in business? Absolutely nothing. Friday Morning It all started on a sunny Friday morning […]

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Agency vs. in-house: the two sides of PR- By Rachel Demarco, PR/Marketing Manager, InsideOut PR

When I tell people I work in Public Relations the most common question I receive is “what is PR?” followed by “How did you get into that”? Both simple questions to answer for me because I love talking about my job and what lead me to where I am today. The question that begs a […]

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How Ten and ABC turned the Roseanne tweet fiasco into a reputational win- By Nicole Reaney, Director, InsideOut PR

It took just one tweet for an international ratings victory to be axed within hours of its display. Roseanne Barr reinvented her fame with the return of her show in March – drawing in an audience of 22 million in the US alone (blazing ahead of Will & Grace’s return at 10 million). But in […]

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