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Grow your brand without blowing the budget

The top three search terms on Google for ‘growing a brand…’ are: on Instagram, online & on social media. The benefits of influencer marketing are real and growing! If you haven’t already jumped on the influencer marketing train, you should be buying a ticket today – here’s why: Influencer marketing content delivers 11x higher ROI […]

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Influencer to Celebrity: What’s The Turning Point?

Being an influencer must be one of the most sought after jobs in 2018. Forget Hollywood and realty TV singing competitions, so many people think this is the new way to rise to fame. The thought of getting paid to post on your Instagram account? Count me in. But being an influencer is so much […]

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Why Influencers Work For Brands

A few months ago, the Federal Government was slammed for its excessive spending on a health initiative, ‘Girls make your move”. Over $800,000 was reportedly shelled out on the influencer campaign which featured some paid influencers publicly deemed to be misaligned to the cause – one previously promoting alcohol while another with a history of […]

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