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Tag Archives: blogger management

How Ten and ABC turned the Roseanne tweet fiasco into a reputational win- By Nicole Reaney, Director, InsideOut PR

It took just one tweet for an international ratings victory to be axed within hours of its display. Roseanne Barr reinvented her fame with the return of her show in March – drawing in an audience of 22 million in the US alone (blazing ahead of Will & Grace’s return at 10 million). But in […]

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Vying for Fame with a PR Stunt – By Nicole Reaney, Director, InsideOut PR

At InsideOut PR we do love a PR stunt and April Fool’s Day provides the board from which brands can dive into and test the reaction of activations. From the creative idea to timing and delivery, there are many elements that align to formulate the perfect activation. This April some brands had a little fun […]

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Brand Driven Nostalgia – By Nicole Reaney, Director, InsideOut PR

It certainly was a good news day when headlines broke confirming that Aussie favourite, Violet Crumble, would receive a new lease on life after an acquisition from Nestle by fourth-generation confectionery business, Robern Menz. The purple and gold branding, the crackling of the packet and memories of being passed a cube where the edges of […]

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