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Why Influencers Work For Brands

A few months ago, the Federal Government was slammed for its excessive spending on a health initiative, ‘Girls make your move”. Over $800,000 was reportedly shelled out on the influencer campaign which featured some paid influencers publicly deemed to be misaligned to the cause – one previously promoting alcohol while another with a history of […]

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Nicole Reaney reveals how Nick The Honey Badger’ Cummins has ‘tainted’ his personal brand.

Sydney PR Agency expert and director of InsideOut PR, Nicole Reaney, believes that the 30-year-old has taken a blow to his reputation. ‘This was exacerbated by him leaving for overseas at the time he should have fronted media interviews and supported the final contestants.’ His inability to commit to one of the women may see his personal brand […]

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The Importance of the PR Pitch

The Importance of the PR Pitch – By Vanessa Strangio, Senior Publicist, Sydney PR Agency – InsideOut PR. Over the years I’ve learnt that even a really good story isn’t guaranteed coverage. If you don’t nail the initial PR pitch. The pitch is one of the most important elements of getting a story covered. It’s […]

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