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Tag Archives: Australia

Why Influencers Work For Brands

A few months ago, the Federal Government was slammed for its excessive spending on a health initiative, ‘Girls make your move”. Over $800,000 was reportedly shelled out on the influencer campaign which featured some paid influencers publicly deemed to be misaligned to the cause – one previously promoting alcohol while another with a history of […]

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How Ten and ABC turned the Roseanne tweet fiasco into a reputational win- By Nicole Reaney, Director, InsideOut PR

It took just one tweet for an international ratings victory to be axed within hours of its display. Roseanne Barr reinvented her fame with the return of her show in March – drawing in an audience of 22 million in the US alone (blazing ahead of Will & Grace’s return at 10 million). But in […]

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Is all PR really good PR? – By Vanessa Strangio, Senior Publicist, InsideOut PR

In the fast-paced world of media, where brands are constantly trying to get noticed and out-do each other with bold stunts and cheeky slogans, the question remains ‘is all publicity necessarily good? Reputation must come into play – just because a brand is deliberately being controversial and gains exposure – what does this say about […]

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