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Tag Archives: Australia

Are reality TV personalities the new celebrity? – By Nicole Reaney, Director, InsideOut PR

Reality TV is not new, it’s been around for decades – who can forget Perfect Match? However the medium became more prominent and diverse with shows that delivered mass audiences in their initial series from Masterchef to Big Brother – which saw the rise in branded content and average audiences hitting 1.5 million when they […]

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Will Australian workforces face its own Weinstein public relations scandal? – By Nicole Reaney, Director, InsideOut PR

The enchantment of Hollywood has been shattered in the wake of accusations of Harvey Weinstein’s reprehensible conduct. As revelations continue to unfold, his glory years as one of Hollywood’s most powerful has derailed and his public profile irreversibly damaged. What’s most intriguing is that his own actions has cast a shadow into the image of […]

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10 Ways to get strong media coverage for your brand

By Nicole Reaney, Director, InsideOut Public Relations We recently worked on a PR campaign for Professional Bull Riders (PBR), and were able to secure major coverage for them – from Weekend Sunrise and The Morning Show, through to Nine News, The Daily Telegraph, Sunday Telegraph, Sun Herald and Sydney Morning Herald – among many more. […]

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